Seriously.
OK, I know we could all have fun with this, and I could get snarky. But I’m reading comments on my earlier post about Roger Brooks, the consultant who was hired by the Downtown Business Association to come up with a brand and logo to help promote Walnut Creek. Some of you were not wild about Brooks’ ideas or the need to hire someone like him. And I’m thinking maybe we could do better than this self-described “destination guru “ (thanks, by the way to the reader, who provided this link).
If you’ll recall, Brooks came up with the idea that Mt. Diablo Boulevard is our town’s Mason-Dixon Line (Yikes!) He also threw out the suggestion that we call the area north of this Mason-Dixon Line our “International District” because of all the “ethnic” restaurants operating there.
Another suggestion he made, while addressing city and business leaders last week, is that the downtown should ditch its “Escape the Ordinary” logo. OK, I have to agree with Mr. Brooks there.
But if Walnut Creek is not going to be promoted as an “escape from the ordinary,” how should it be promoted?
Come on, all you creative, closet destination gurus out there. I bet someone reading this blog could come up with something pretty fantastic. The business association is looking for a way to brand this town, so let’s see what we can come up.
Crazy in Suburbia 
Just watched the video tour on the library website. It stated that 121 would be underground and 30 above.
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Bob –
What you fail to mention is that the money spent on the parking garage creates only a net gain of 50 spaces from the parking lot that was destroyed for construction. That does drive up the cost per space just a bit…huh?
FIFTY new parking spaces….how many of those will be let out to Maria Maria and other nearby eateries for the valet parking program?
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“Parking lot destroyed” LOL, paved paradise put up a parking lot… listen to yourself.
Hopefully the valet cost will help fund the books!
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8:28 PM
A very nice, tree shaded parking lot was destroyed and while we are at it so was a very large and old oak tree that the City Arborist suddenly found to be diseased. How convenient.
The surface parking lot on the corner of Lincoln and Broadway with its many trees was much more attractive than the crowded looking over-sized building that is now there.
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The old library parking lot was a wonderful mix of convenience and aesthetics….a classic Walnut Creek setting. The city tore out that parking lot for a gain of 50 spaces?…. that's unbelievable. Will it now become a parking lot for city hall employees?
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and don't forget the space that will be required for the bronze plaque honoring you know who..
I did like the trees, nice spot for the farmers market. I do like the new venue with it's wide open spaces.
50 spots is a nice gain in parking. Do you really think it's for city hall parking, c'mon now. Were they parking in the old lot too!
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The old library lot was metered…. it would have been inconvenient. I don't know where city hall employees park. When they expanded several years ago parking spots were lost. I would think that visitors to city hall would park in the new lot since it will be free…right? and some employees?
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This conversation has degenerated… here are some suggestions:
Walnut Creek; At the foot of Mount Reagan(with a strikethrough) Diablo.
Nuts in Paradise.
Take a walk in Paradise.
Walkingtown.
A great walk for a summer’s eve.
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Considering the antenna flaps, NIMBYville could be the brand name we're looking for.
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Since this seems to be mainly about a downtown brand name, how about Mallnut Creek?(can't take the credit, I heard it at a council meeting)
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Anon 3:37 pm
MALLNUT CREEK very aptly describes what this town is quickly becoming known for.
For for who think that attracting higher end stores makes us better than our neighboring towns….forget about it. A mall is a mall is a mall.
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